Is it time for brewers to drop 'craft' for 'independent'? - Comment (Excerpt from HuffPost)

Is it time for brewers to drop 'craft' for 'independent'? - Comment (Excerpt from HuffPost)

Source: Just-Drinks

By Stephen Beaumont

18 July 2017

 

In the last few weeks, two craft beer trade associations have offered members promotional material designed to highlight their independent ownership status.

 

Here, beer commentator Stephen Beaumont considers whether this means the end of the road for the much-debated 'craft' term.

 

Late last month, with much fanfare and no small amount of online debate, the US craft brewers' trade group, the Brewers Association, announced its release of a new seal designed to signal to consumers that "the beer (they are) buying is from an independent craft brewer".